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الخميس، 3 أبريل، 2014

Why Customer Loyalty Programs Work




The customer loyalty program is as universally recognized and accepted as sliced bread. It's practically a household fixture. In fact , you can't even buy anything at a store nowadays without being asked what your customer loyalty program member ID or a corresponding phone number is so you can get your loyalty rewards. Grocery stores, airlines, car dealers, and even movie theaters love keeping their customer loyalty program, and thus their brand, fresh in your mind so you return, get your loyalty rewards, and continue spending your money with them. At Incentive Solutions we understand that customer loyalty programs are ingrained into our cultural fabric now, and they're here to stay.

Still not sold? Here's a little hard data on customer loyalty programs:

Customer loyalty program membership rates have grown at a rate of 26. 7% over the past 10 years. There are roughly 2 . 65 billion loyalty memberships that are active in the United States alone.
84% of consumers are more likely to visit the website of a company} with a customer loyalty program than one without.
Customer loyalty programs increase brand market share by up to as much as 20%.

Customers, just like every other "buyer" in the world, have what's called a decision funnel they move down when deciding who to buy from. They do research, they evaluate, and they decide. Having a well thought out, well executed, and well marketed customer loyalty program in place simply helps them decide to go with your brand over your competitors. It makes the decision funnel flow your way, which is what your end result should always be.

Depending on costs and the size of your business, sending a personalized note of gratitude to valued customers is a great way to show appreciation. Especially in today's digital world, these methods are effective and help the customer remember your business before your competition.

Appreciating customers is a valuable and necessary part of owning a business. To find out how your company can excel in this area, contact an agent at Incentive Solutions today!

Create a Lasting First Impression On Anyone With UV Business Cards

Business Cards etiquette is closely adhered to, which includes the way you exchange them, with some countries having specific ways to do so. This put you at an advantage if you wish to give focus and look at business cards as important tools to generate goodwill, build the brand as well as leave lasting impressions. While there are many varieties of cards available today, UV business cards seem to climbing the popularity charts steadily. This is due to their string benefits, long lasting impressions and the overall impact value they bring.

So what are they exactly? These professional business cards contain a special ultraviolet coating on the surface that is applied to the cardstock via a special machine. The same coating hardens when they undergo the process of ultraviolet radiation. This is a special printing technique increasingly being used by companies of all sizes. The coating enhances the appeal and adds a new dimension to its functionality too, making it legendary|succeeding in the|letting it|making it possible for|allowing it|this|enabling|allowing|making it very|allowing for} a smart investment. The result is dramatic, visually attractive and very professional on touching and feeling. After all business cards act like your personal billboards to advertise your important company} details to prospective clients or customers.

UV business cards stand miles apart from the other categories that are available. Let us go through some of their discerning features and benefits as follows:

Glossy & Shiny

These cards have a glossy and shiny finish which is very attractive and looks regal. If done on dark colored surfaces, the effect is stunning. It will bewitch the recipient in minutes, making it legendary|succeeding in the|letting it|making it possible for|allowing it|this|enabling|allowing|making it very|allowing for} an unforgettable memory and all this with the small business card.

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